iPhone, shmiphone–the Mac is where it’s at.
Oh, we devoted Apple users sure do love Apple events, don’t we? And after a torturous 92 days after the last Apple event (WWDC 2022), we finally got another one, the “Far Out” event on Wednesday where the iPhone 14, Apple Watch Series 8, Apple Watch Ultra, and second-generation AirPods Pro all made their debuts.
But Apple often has two events during the second half of the year. Assuming there’s a second event–and it seems practically certain that there will be this year–it’s usually Mac-focused and happens in October or early November. In the past, this event highlights updates to Mac models that are very popular with holiday shoppers.
I’m always interested in Apple releases, and I look forward to the iPhone event just like anyone else. But this year, the iPhone event was kind of a yawner compared to what could happen in the Mac event later this fall. However, the possibilities for this season’s Mac releases are more intriguing than usual, which makes this second event much more alluring than the Far Out event.
The iPhone 14 Pro’s Dynamic Island looks pedestrian, but it springs to live.
Jason Snell/Foundry
Apple’s theme this fall is bigger is better. The big news (pun intended) about the iPhone lineup that got people talking is the new, larger non-Pro phone, the discontinuation of the mini model, and the lack of a phone with a screen under 6.
