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Auto company General Motors (GM) on Friday said it is suspending its advertising on Twitter following Tesla CEO Elon Musk’s takeover of the social media company.
GM, a competitor of Tesla, told CNBC that it is “pausing” advertising on the site as it seeks to determine the new direction of the tech giant.
“We are engaging with Twitter to understand the direction of the platform under their new ownership. As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising,” GM wrote in a statement.
The company will continue using Twitter primarily for customer interactions despite its pause on advertisements, it said.
Musk officially acquired Twitter on Thursday after months of back and forth on whether the multibillionaire would go through with his high-profile agreement to buy the company.
