As the UK’s Competition and Markets Authority closely examines Microsoft’s $68 billion deal to buy Activision Blizzard, plans for an Xbox mobile game store emerged in Microsoft’s.
The big picture: As UK regulators continue scrutinizing Microsoft’s historic acquisition of Activision Blizzard, Microsoft revealed plans to build a mobile game store with Activision’s franchises as flagships. Even with those iconic IPs, taking on Google and Apple is a herculean task.
As the UK’s Competition and Markets Authority closely examines Microsoft’s $68 billion deal to buy Activision Blizzard, plans for an Xbox mobile game store emerged in Microsoft’s filings. The big-name intellectual properties Microsoft would gain from Activision Blizzard King (people tend to forget King, which specializes in mobile games) could be a lynchpin in the bold initiative.
