Twitter advertisers are facing calls from a coalition of civil rights activists to issue statements on pulling ads from the microblogging service, days after new owner Elon Musk reinstated the account of former US President Donald Trump. The groups in the Stop Toxic Twitter coalition complained that Musk had vowed to advertisers that Twitter would take a considered approach to reinstating banned accounts and convene a new content moderation council. No such council has been created as of Monday.
A coalition of civil rights activists on Monday was urging Twitter’s advertisers to issue statements about pulling their ads off the social media platform after its owner Elon Musk lifted the ban on tweets by former US President Donald Trump.
Trump’s account, which Twitter had suspended after the US Capitol riot on January 6, 2021, citing the risk of further incitement of violence, was reinstated over the weekend. Some 90 percent of Twitter’s revenue comes from selling digital ads.
The groups in the Stop Toxic Twitter coalition complained that Musk had vowed to advertisers that Twitter would take a considered approach to reinstate banned accounts and convene a new content moderation council. No such council has been created as of Monday.
„It was a real breach,“ Angelo Carusone, president of Media Matters, a left-leaning media watchdog that is part of the coalition, said on Monday.
