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Elon Musk Appeals to Twitter Advertisers With Plan to Curb Bot Accounts

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Elon Musk on Wednesday appealed to Twitter advertisers, telling them and over 100,000 listeners on Twitter’s Spaces feature that he aimed to turn the social media platform into a force for truth and stop fake accounts. He also promised a faster evolution of the Twitter service, opening the possibility of allowing peer-to-peer payments, money market accounts and eventually a debit card. Meanwhile, Twitter’s head of safety tweeted that the platform has reduced views of harmful content in search results by 95 percent compared to before Musk’s acquisition.
Twitter’s new owner Elon Musk told advertisers on Wednesday he aimed to turn the social media platform into a force for truth and stop fake accounts in an effort to assuage brands and advertising agencies that have increasingly been backing away.
Days after Twitter rattled users and advertisers by cutting half its staff, over 100,000 listeners tuned in to hear Musk speak on Twitter’s Spaces feature. He was joined by Yoel Roth, Twitter’s head of safety and integrity, who has reassured users that Twitter would uphold its policies against harmful content.
Musk, the world’s richest man, spoke calmly about his vision for Twitter, touting an $8 (roughly Rs. 650) charge for premium subscriptions as a bot remedy and musing about the possibility of someday offering money market accounts.

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