Rovio’s classic Angry Birds is so good that the developer says it hurts the company’s newer and more profitable titles.
, Rovio re-released the original Angry Birds as a homage to the early days of smartphone gaming. Now, it’s un-releasing the game, and the reason may surprise you. Rovio has essentially admitted that the classic Angry Birds is so good that it hurts the company’s newer and more profitable titles.
Rovio Classics: Angry Birds currently costs $0.99 in the App Store and Google Play. It comes with all the content from the original game, which launched on iPhone way back in 2009. You can play through the entire game uninterrupted by upsells, premium quests, or progress gating—this is content from before the era of in-app purchases.
And that’s the problem. According to Rovio, it has reevaluated the „business case“ for the classic Angry Birds and concluded that it’s having a negative impact on revenue in other Rovio games.
