Since the streaming giant told users they could no longer share accounts across multiple households, daily sign-ups have increased more than 100%, new data shows.
Topline
So far, Netflix’s password-sharing crackdown has been a boon for the company, with new data showing subscriptions hit a recent high in the four days after it announced users could no longer share accounts, and the streaming company’s stock is up 15%.Key Facts
Netflix saw the four single largest days for new U.S. subscriptions since at least 2019 after it announced on May 23 it would no longer permit password sharing between households, according to data from analytics firm Antenna, which uses third-party sources to collect consumer information with permission.
