The iPhone moment for mixed reality or an overpriced dev kit? Here are thoughts on Apple’s Vision Pro from across the web.
If you watched Apple’s WWDC event live, you might have had the same reactions to the announcement of the Apple Vision Pro AR/VR headset as I did.
‚That’s neat.‘
‚Oh yeah, that’s really cool.‘
‚Sorry, how much?!‘
If that sounds right, you wouldn’t be alone. You can even watch the moment Apple revealed that the Vision Pro „starts at $3,499“ at its in-person event in a TikTok from katamogz, who was in the crowd when Apple dropped that bombshell. The collective gasp/groan reflects the live reaction of everyone I’ve spoken to about the headset since.
The newly-announced Apple Vision Pro looks a beast in many respects but it’s a divisive piece of tech. Reactions to the headset have been flowing from across the web—ranging from statements that liken this headset’s release to the iPhone and subsequent impact it had on the mobile phone market in 2007, to those wondering why Apple would even bother with a price tag that high.
Over on Reddit, you’ll find comment after comment lamenting the price tag over at r/virtualreality.
„I’d thought there was a fair chance they’d let rumours of $3,000 spread so they could surprise everyone with a price that was ~$500 different. Looks like I was right, but in the wrong direction. :)“, writes user SvenViking.
„They clearly believe in it but 3499$ is a LOT,“ VicugnaAlpacos notes.
But there are plenty that are surprisingly positive about the product’s price in a roundabout way.
„This is a halo product that will push the innovation in the market, and hopefully in a few years they’ll release a lower end set with mostly the same features for a „relatively“ cheap $1000,“ writes Poltergeist97.
One thought shared by many is whether this device is intended for the mass audience, and not more of a development vessel to break in the first wave of apps for Apple’s new VR/AR focused visionOS.
