The company unveiled a new feature called Hype Chat on Thursday, which lets users pay between $1 and $500 to pin a message to a streamer’s live chat.
Eager to get out of the shadow of its money-throwing green rival, Twitch on Thursday unveiled Hype Chat, a new way for its large and mid-sized streamers to earn money from viewers by allowing them to pay between $1 and $500 to pin messages to the live chat.
As any Twitch viewer knows, the live chat function is one of the best and most beloved parts of the platform, allowing fans to speak directly to streamers to comment on their stream, ask for advice, or request a shout out. However, as streamers get bigger, their chats do, too, making it hard for creators to respond to the hundreds or even thousands of comments sent within minutes whizzing by.
With Hype Chat, viewers have a new way to get their messages to stand out and reach streamers. As explained by Twitch, each Hype Chat message will be featured in a pin on top of the chat.
