The sticker price on Ford’s F-150 Lightning electric pickup is being lowered by thousands of dollars, the company said Monday, due to increased plant capacity, falling costs for battery raw materials and internal efforts to scale production by the Detr.
The sticker prices for Ford’s F-150 Lightning electric pickup trucks are being lowered by thousands of dollars across the board, the company said Monday, due to increased plant capacity, falling costs for battery raw materials and internal efforts to scale production by the Detroit automaker.
The price cuts across the Lightning line, some as deep as $10,000, appeared to be seen on Wall Street as more evidence of a coming price war among electrical vehicle makers, however, sending shares of Ford Motor Co. down 5% Monday.
The lower prices were announced two days after Tesla said its first production Cybertruck electric pickup had rolled off the assembly line, though nearly two years behind the original schedule and with little information about how much they may cost.
Rivian, another electric pickup maker, recently announced that its second quarter deliveries nearly tripled and its shares have been on a tear, rising more than 41% this month.
