Meta CEO Mark Zuckerberg says the platform passed 10 million signups just seven hours after its debut – and it’s still climbing
Within its first 24 hours of being live, the new Instagram app Threads, Meta’s new Twitter competitor, hit 30 million users – and it’s still climbing.
On Wednesday night, Meta CEO Mark Zuckerberg took to the new app to announce the 10 million figure, saying “10 million sign ups in seven hours ????.” At present, his thread has over 37,000 replies, including from noteworthy figures such as MrBeast, who’s already joined the platform.
Part of why it may have so many signups so quickly is that Threads simply lifts Instagram account data to get set up, meaning anyone with Instagram is a few quick taps (and a download) away from joining Threads and having a dedicated Twitter competitor on their phone.
