Threads, Mark Zuckerberg’s Instagram-based challenge to dethrone Elon Musk’s troubled Twitter, has already secured tens of millions of downloads, but it remains to be seen whether this Twitter rival will be a winning one.
Threads, Mark Zuckerberg’s Instagram-based challenge to dethrone Elon Musk’s troubled Twitter, has already secured tens of millions of downloads, but it remains to be seen whether this Twitter rival will be a winning one.
What is it?
Threads is a text-based sidekick of Instagram, the image-heavy social network that Facebook bought more than a decade ago and became the world’s most popular app for photo sharing.
You can’t be a Threads user without being signed up to Instagram and Zuckerberg said that he ultimately aims to reach one billion users, or about half Instagram’s current base.
The app is easily downloadable from Instagram, where users need just a few clicks to replicate their account on the new platform. This has propelled Threads to become the fastest downloaded app ever on Apple’s app store.
Once signed in, users have the same handle and inherit the same followers as they have on Instagram.
Verified accounts on Instagram are also verified on Threads, but be careful: you can only delete a Threads account by getting rid of your Instagram one, too.
