The power of Margot, Ryan, and Greta.
Greta Gerwig’s Barbie has made over $1 billion at the worldwide box office, but that might not even be the most impressive number associated with the movie.
A new survey from The Quorum, as reported by Puck, found that one in five Barbie moviegoers in America are “post-COVID newbies, meaning 22 percent either couldn’t recall the last film they saw in a theater, or it was the first film they’ve seen in a theater since the pandemic.
