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The famous Hebrew proverb „The Jewish head invents us patents“ has been a poetic reflection of life since the 1960s. Six decades later, two Jerusalem-based entrepreneurs have introduced a revolutionary app that allows anyone to recommend a specific business and earn money from it.
Quite often solutions are right under our noses and all we need to do is open our eyes and see them. While news programs reported that in 2022 Israel had the highest cost of living among OECD countries, people are striving to increase their monthly income and businesses struggled with exorbitant bank fees and credit charges.
In the midst of these challenges, some have found an innovative solution that benefits everyone. This solution comes in the form of an app named REFER, which serves as a bridge between individuals who can recommend a business or service based on their personal experience and familiarity. Created by two visionary entrepreneurs from Jerusalem, Sharon Ard and Attorney Eddy Eliassaf, REFER is built on a sophisticated technology that utilizes word-of-mouth recommendations.
To illustrate, imagine receiving excellent and professional service from a computer technician who repaired several of your devices and sold you a new computer at a very attractive price. Wouldn’t you share this experience with your friends? Certainly, and if any of them were interested and asked for the technician’s details, would you not provide their name and phone number? The answer again, is undoubtedly yes. However, starting from today, you can take an extra step: you can contact that same computer technician through the REFER app, express your interest in sending him a potential customer and if the customer makes a purchase or receives a service from the technician, you will receive a predetermined commission.
