According to survey respondents in Deloitte’s second edition Technology Trust Ethics Report, cognitive technologies such as generative AI have the most potential for both social good and serious ethical risk.
Although AI has been around since the 1950s, it has seen tremendous growth within the past year. Tech giants have been implementing AI into their products and services, while individuals are using it to make their lives a little easier.
According to Deloitte, 74% of companies surveyed in its second edition Technology Trust Ethics Report have already begun testing generative AI, while 65% have begun to use it internally. The increasing awareness of AI’s new capabilities has led to the pressing question of how organizations can use this technology ethically.
Deloitte interviewed 26 specialists in various industries to gather information about how industry leaders are considering concerns about the ethical use of emerging technologies, including generative AI.
The company then tested hypotheses and delivered a 64-question survey to more than 1,700 businesses and technical professionals to gain further insights.
The report, by Beena Ammanath, managing director of Deloitte Consulting LLP and leader of Deloitte’s Technology Trust Ethics practice, refers to emerging technologies as the following: Cognitive technologies (including general and generative AI and chatbots), digital reality, ambient experiences, autonomous vehicles, quantum computing, distributed ledger technology, and robotics.
