Watch three episodes of a show in a row and you’ll get the fourth one ad-free, Netflix says, as new sign-ups to the cheaper advertising tier hit 30%.
It’s now been a full year since Netflix shook things up by introducing a tier that includes advertising. It’s available in a dozen countries for $7 a month. Now, just a couple weeks after the company’s third-quarter earnings report, Netflix is giving some details on how the ad-supported tier has worked out.
In a blog post penned by Netflix advertising president Amy Reinhard, the company says that it now has some 15 million global monthly active users on the ad-supported tier. The third-quarter letter to shareholders noted that approximately 30% of new sign-ups were for the cheaper, ad-supported tier, up 70% quarter-over-quarter.
