The filing offers a glimpse of the company’s efforts to turn online popularity into profit.
Reddit is moving forward with a plan to sell shares to the public, almost 20 years after its start as an online message board.
The company publicly filed for an initial public offering (IPO) with US financial regulators on Thursday.
The document does not say how much money the firm is hoping to raise by listing on the New York Stock Exchange.
But it provides a glimpse of the firm’s operations, including its struggles to turn its online popularity into profit.
The site is a forum where users can post questions and comment on topics that interest them. It has become known for its memes, candid conversations and the ability of its members to mass together and propel the share price of unlikely companies.
More than 76 million people, on average, visited every day in December 2023, drawn by features like its recurring „ask me anything“ threads, in which participants ranging from anonymous nobodies to former US president Barack Obama field questions.
