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6 Best Large Language Models (LLMs) in 2024

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Looking to take your AI software to a new level with a leading large language model (LLM)? Check out our complete list of the best LLMs.
Large language models and the AI tools they support have a remarkable ability to skyrocket operational efficiency for businesses of all sizes and industries.
Today’s best general-use large language models can streamline a large variety of business tasks, from content creation and customer service to data analysis and document processing.
Able to understand and generate human-like text, LLMs aid in tasks like writing social media posts and ad copy, crafting personalized responses to customer inquiries, summarizing data for decision-making, and even helping your team come up with new ideas that drive innovation. LLMs can also be integrated into your current software platforms to improve their efficiency and effectiveness and open up new functionality and automations.
Here are our picks for the best large language models for your business:
GPT-4: Best for creating marketing content.
Falcon: Best for a human-like, conversational chatbot.
Llama 2: Best for a free, resource-light, customizable LLM.
Cohere: Best enterprise LLM for building a company-wide search engine.
Gemini: Best for an AI assistant in Google Workspace.
Claude 3: Best for a large context window. Top Large Language Model Software: Comparison
When evaluating large language models for your business, it’s important to learn about each tool’s developer, parameters, accessibility, and starting price.
A note on parameters: Though greater parameter size does typically signal higher accuracy of an LLM, remember that you can fine-tune most of these AI tools on your own company-, task-, and industry-specific data. Also, some AI companies offer several LLM models, differing in size, with the lower-parameter versions on the lower end of the pricing scale.
GPT-4: Best for Creating Marketing Content
OpenAI’s GPT-4, accessed typically through the free AI tool ChatGPT, is an advanced natural language processing model. Compared to other LLMs, its combination of large-scale pretraining, contextual understanding, fine-tuning capabilities, and advanced architecture makes GPT particularly adept at writing detailed, sophisticated responses to your prompts, making it a great assistant to any marketer.
By training GPT on your brand’s tone and style, you can have it generate text that fits your specific style and can be easily assimilated into email campaigns, ad copy, social media posts, presentations, and other external and internal content for your business. And with its new image reader, you can even upload an ad image and ask it to write a clever caption.Pros & ConsPricing
ChatGPT-3.5: Free version.
ChatGPT-4 Plus: $20 per month (create custom chatbots, access latest upgrades, image generation, and generally more intelligent responses). Features
Generate articulate, creative text
Edit and optimize copy
Summarize text and pictures
Conduct market analysis
Do keyword research
Write code
175 billion parameters Falcon: Best for a Conversational, Human-Like Chatbot
Accessed mainly through Hugging Face, Technology Innovation Institute’s Falcon is an open-source LLM that is tailored for conversational interactions with natural back-and-forth exchanges.
Trained on dialogues and social media discussions, Falcon comprehends conversational flow and context, allowing it to deliver highly relevant responses that take into account what you’ve said in the past. In essence, the longer you interact with Falcon, the better it “knows you,” and the more use you can gain from it.
This artificial intelligence learning capability makes Falcon ideal for AI chatbots and virtual AI assistants that provide a more engaging, human-like experience than ChatGPT.Pros & ConsPricing
Falcon is a free AI tool and can be integrated into applications and end-user products. Features
Create human-like textual responses
Track context of the ongoing conversation
Fine-tunable base model
Answer complex questions
Translate text
Summarize information
Integrate it at no cost into your business applications Llama 2: Best for a Free, Resource-Light, Customizable LLM
Meta AI’s Llama 2 is an open-source large language model that can assist with a variety of business tasks, from generating content to training AI chatbots. Its three models are trained on a relatively small number of parameters, making them fast in terms of prompt processing and response time.
Designed to be fine-tuned using your company- and industry-specific data, users download it for free to their desktop and customize it to their needs, without using many computational resources. This makes it a great option for smaller businesses that want a free and adaptable LLM that’s easy to deploy.Pros & ConsPricing
Open source and free for research and commercial use. Features
Advanced reading comprehension
Text generation
Company-wide search engines
Text auto-completion
Data analysis Cohere: Best Enterprise Solution for Building a Company-Wide Search Engine
Cohere is an open-source LLM and enterprise AI platform that is popular among large companies and multinational organizations that want to create a contextual search engine for their private data.

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