Back when it introduced FineWoven in September last year, Apple said the material was designed with the Earth in mind. It’s made from 68% post-consumer recycled content.
Why it matters: You might remember that Apple stopped selling leather accessories such as iPhone cases and Apple Watch bands last year in a push to make its products more sustainable. Cupertino introduced FineWoven in its place, a material made from „durable“ micro-twill that is supposed to feel like soft suede. Most people hate it, which is probably why Apple is rumored to have stopped all production of FineWoven accessories.
Back when it introduced FineWoven in September last year, Apple said the material was designed with the Earth in mind. It’s made from 68% post-consumer recycled content and significantly reduces carbon emissions compared to leather.
While that’s very commendable, there have been plenty of complaints about FineWoven accessories, particularly when it comes to their durability.
