Hagerty accelerates, celebrates 40 years of mixing cars, people
Tarra Warnes and her husband once owned two Yugos. The sub-compact three-door hatchback and two-door convertible are often cited as the worst vehicles in history. The Yugo enthusiast family’s idea was to use one vehicle to provide parts for its counterpart’s restoration as a race car.
The outcome isn’t as relevant as the irony of Warnes telling the tale. She’s vice president of creative strategy at Hagerty. It’s the insurance company, marketplace, magazine and website publisher and automotive event organizer focusing on classic cars and their owners.
The company began in 1984. Husband and wife Frank and Louise Hagerty couldn’t find satisfactory insurance coverage for their wooden boats, so their new Michigan company did. Insurance for cars and other vehicles followed. The couple’s son McKeel Hagerty became CEO in 2000.
“We started as a niche insurance company; it was built by people who love cars and it was built for people who love cars,” said Warnes, a 15-year employee. “We have grown now in 40 years to insure about 2.4 million vehicles and we are a community and hub for millions of classic car lovers.”
From its insurance beginnings, Hagerty’s magazine, the company reports, has 815,000 print subscribers and a “robust” online presence with social media channels. Hagerty is also the “steward” for multiple automotive events.
