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Why is Taylor Swift counting down to 2 p.m. EST on her website?

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„The Tortured Poets Department“ will be released on April 19.
Taylor Swift fans are anxiously counting down the hours, the minutes and the seconds for when she drops her upcoming album, “The Tortured Poets Department” on Friday.
The Grammy winner, 34, has added an actual clock to her website to help speed up time — but for a possible separate surprise.
The “For a Fortnight” page contains a countdown timer that is reeling off to 2 p.m. on Thursday.
The background of the site shows the singer’s favorite number, 13, as well as the letters “ttpd” — the initials of the record’s title — designed with typewriter font.
Swift also posted a video on social media Tuesday that showed a timetable for the album’s debut.
A clock was also positioned at 2:00 — seemingly the same hour that her “Anti-Hero” music video was released and the timer shown in her “Bejeweled” video.

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