Three new interactive ad formats are set to be unveiled this year.
Prime Video viewers will soon be able to purchase Amazon products via commercials on the streaming service. Ahead of its debut Upfront presentation, Amazon announced on Tuesday the plan to roll out three new interactive ad formats to its Prime Video streaming platform later this year. Once live, the new ads will appear during Prime Video TV shows, movies and live sporting events.
The interactive ad formats are divided into three types: shoppable carousel ads, interactive pause ads and interactive brand trivia ads.
The shoppable carousel ad format offers a variety of products. When users engage with it, the ad will automatically pause, allowing users to browse and add products to their Amazon shopping cart.
