Apple’s event mostly focused on iPads, but the presentation also introduced the M4 – the company’s next-generation in-house SoCs. As expected, the processors offer performance improvements over.
Something to look forward to: With its newly announced iPads, Apple is fast-tracking the introduction of its M4 processors to compete in the upcoming AI PC race. Although the Cupertino giant claims it has the most powerful NPU on the market, Qualcomm might disagree. Intel, meanwhile, is preparing significant AI performance upgrades over the next year, and Nvidia claims that its GPUs reign supreme in generative AI.
Apple’s event mostly focused on iPads, but the presentation also introduced the M4 – the company’s next-generation in-house SoCs. As expected, the processors offer performance improvements over the M3 and M2, but Apple’s rundown also delivered a preview of the company’s AI PC strategy for 2024.
The segment focusing on the M4 could be considered a sneak peek, as the company only unveiled the standard variant and mostly focused on its performance improvements over the last iPad Pro model. Apple is expected to fully reveal the M4 lineup at WWDC in June, likely with new Macs.
The iPad Pro is skipping the M3 altogether, a chip Apple introduced just last year.
