Take-Two CEO Strauss Zelnick has spoken about the potential of generative AI in the company’s latest earnings call.
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Take-Two Interactive CEO Strauss Zelnick has discussed the potential of generative AI technology in the company’s latest earnings call.
„The video game business, since its inception, was built on the back of machine learning and artificial intelligence“, he explained. „We create our games in computers with technology and, ever since questions began about generative AI about months ago, I’ve been incredibly enthusiastic about what the future can bring.“
He went on to reveal that Take-Two is currently „actively embracing generative AI“ with „hundreds of pilots“ testing its implementation across the company including in its game studios.
