Take-Two CEO Strauss Zelnick has spoken about the potential of generative AI in the company’s latest earnings call.
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Take-Two Interactive CEO Strauss Zelnick has discussed the potential of generative AI technology in the company’s latest earnings call.
« The video game business, since its inception, was built on the back of machine learning and artificial intelligence », he explained. « We create our games in computers with technology and, ever since questions began about generative AI about months ago, I’ve been incredibly enthusiastic about what the future can bring. »
He went on to reveal that Take-Two is currently « actively embracing generative AI » with « hundreds of pilots » testing its implementation across the company including in its game studios.
