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Big data and digital transformation: How one enables the other

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Drowning in data is not the same as big data. Here’s the true definition of big data and a powerful example of how it’s being used to power digital transformation.
You may have heard the phrase, „data is the new oil.“ It’s actually a pretty good metaphor because oil doesn’t have any value on its own, it has to be refined into something like gasoline or plastic. Similarly, we’re all inundated with a ton of data, but that data has to be refined into business insights in order to have real value. As a result, we’re going to look at how big data drives digital transformation.
As a phrase, big data gets overused and abused by marketers. It’s not just about having a ton of data. Big data is about combining structured data with unstructured data to get new insights that were never possible before.
Structured data is all of the stuff that fits in traditional spreadsheets and databases–your P&L, your customer list, information about your products and business processes, etc. Unstructured data is all of the new stuff that’s often too big to fit into a database–the raw Twitter firehose, Google Trends data, public APIs from governments, and feeds from Internet of Things sensors. When you layer unstructured data on top of structured data, that’s where the magic happens.
Let’s dive into one quick example.
One century-old company went to its data team and asked it to use big data to find a smarter way to do sales forecasts. For decades, the company just looked at how many products it sold the previous month and how many products it sold a year ago in the month and used that to make its forecasts.
But the data team started doing sentiment analysis on Twitter and looking at what people were saying about its products and brands. It also looked at Google Trends to see which products and brands people were searching for the most. Then it correlated that data with its actual sales to see if it was predictive, and it found that it absolutely was.
So now, when it makes its sales forecasts, it takes that structured data (how many cars it sold last month and a year ago this month) and layers on unstructured data (sentiment analysis from Twitter and Google Trends) and it has a much smarter forecast. And if it wanted to get even smarter, it could do sentiment analysis on all of its competitors‘ brands and products as well. The bottom line is that this use of big data enables the company to be a lot more effective when planning sales, promotions, and marketing campaigns.
To learn more, read our full special report “ Turning Big Data into Business Insights .“ You can read all of the articles on ZDNet or you can download them in one PDF on TechRepublic, available for free to registered users.
The Monday Morning Opener is our opening salvo for the week in tech. Since we run a global site, this editorial publishes on Monday at 8: 00am AEST in Sydney, Australia, which is 6: 00pm Eastern Time on Sunday in the US. It is written by a member of ZDNet’s global editorial board, which is comprised of our lead editors across Asia, Australia, Europe, and the US.
Previously on Monday Morning Opener:

© Source: http://www.zdnet.com/article/big-data-and-digital-transformation-how-one-enables-the-other/
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Japan's cutesy 'kei' cars hit rocky road

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Yoko Kojima loves zipping around Tokyo in her Daihatsu Tanto with its tiny wheels and pint-sized engine, but Japan’s beloved kei cars may have a rocky road ahead despite a legion of loyal fans. Sales of the cutesy box-shaped cars, a staple of the…
Sales of the cutesy box-shaped cars, a staple of the world’s number three vehicle market, drove off a cliff after peaking at 2.27 million units in 2014.
The drop to 1.72 million vehicles sold last year was a response by cost-conscious drivers as the government — looking to pay down a massive national debt — jacked up taxes on the popular made-in-Japan vehicles.
There’s no doubt that keis — short for kei jidosha, or light cars in Japanese — still have plenty of fans who love their great fuel economy and modest price tag.
They make up more than one-third of the domestic market, with Honda releasing the newest version of its top-selling N-Box kei car this week.
„You can maneuver the car even if the streets are really narrow, “ said 75-year-old Kojima, whose Tanto doubles as a van for her part-time flower delivery business.
„It’s really easy to drive — I adore it.“
Keis were born out of the ashes of World War II when the government of the fast-modernising country was keen to get Japanese out of scooters or non-motorised transit and into economy-priced cars.
These days, the plucky little vehicles are still restricted to a motor less than 660 cc, about the same as your average motorbike.
While they’re everywhere in Japan — as a second family car, a farmer’s pickup truck or even a police vehicle for neighborhood patrols — kei cars are a tough sell overseas.
Apart from their odd shape and sometimes peculiar names, such as the Suzuki Hustler and the Cappucino, most would not comply with U. S. or European crash standards. And their tiny engines would make any muscle car enthusiast howl with laughter.
With Japan’s changing demographics and little chance of success overseas, except in emerging markets, keis may never reclaim their peak.
But some think the industry can put the brakes on falling sales.
„They won’t disappear from the landscape, “ said Asako Hoshino, a vice president at Nissan who oversees the company’s domestic vehicle market.
„Twenty years ago, cars were a symbol of success, but that is not necessarily the case today, “ Hoshino said. „The trend now is to reduce the size.“
„A decade ago, kei cars‘ functions were very limited — they had a nerdy image, “ said Abe Shuhei, who works in Daihatsu’s sales planning division.
„But, bit by bit, people are starting to buy them now by choice because they’re energy efficient, safe and stylish.“

© Source: https://japantoday.com/category/business/japan%27s-cutesy-%27kei-cars%27-hit-rocky-road
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США можуть припинити відносини з будь-якою країною, що співпрацює з КНДР, – Трамп

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Крім жорстких санкцій проти Північної Кореї, США розглядають можливість припинення торговельних відносин з кожною країною, яка співпрацює з КНДР
Крім жорстких санкцій проти Північної Кореї, США розглядають можливість припинення торговельних відносин з кожною країною, яка співпрацює з КНДР.
Про це на своїй сторінці в Twitter заявив президент США Дональд Трамп.
„США розглядає, крім інших варіантів, припинення всілякої торгівлі з будь-якою країною, яка веде бізнес з Північною Кореєю“, – зазначив він.
Також Трамп додав, що має намір провести загальні збори з міністром внутрішньої безпеки США Джоном Келлі, генералами та іншими військовими лідерами в Білому домі, щоб обговорити ситуацію щодо Північної Кореї.
Нагадаємо, за словами Трампа ядерні випробування КНДР є ворожими по відношенню до США.
The United States is considering, in addition to other options, stopping all trade with any country doing business with North Korea.
— Donald J. Trump (@realDonaldTrump) September 3,2017

© Source: http://day.kyiv.ua/uk/news/030917-ssha-mozhut-prypynyty-vidnosyny-z-bud-yakoyu-krayinoyu-shcho-spivpracyuye-z-kndr-tramp
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Cambodian government arrests opposition leader

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Kem Sokha, leader of the Cambodian government’s main opposition party, was arrested on Sunday morning and charged with treason.
Sept. 3 (UPI) — Kem Sokha, leader of the Cambodian government’s main opposition party, was arrested on Sunday morning and charged with treason.
In a statement released by the Cambodian government, officials accused Sokha, leader of the Cambodia National Rescue Party, of conspiring with foreign powers to undermine the current government.
„The Royal Government would like to inform the public that according to a video clip broadcasted by the Cambodian Broadcasting Network, based in Australia, and other evidences collected by the competent authority, it clearly proves the conspiracy between Kem Sokha and the accomplices with foreign power, which harms the Kingdom of Cambodia, “ the statement read .
While speaking to a group of garment workers on Sunday, Hun Sen, head of the Cambodian People’s Party and prime minister since 1985, claimed Sokha had confessed to plotting regime change with the United States. Sen’s son Hun Manith repeated the claim on Twitter.
Officials with the U. S. Embassy have denied the allegations.
Sokha’s arrest was declared a „disastrous setback“ by John Sifton, Asia advocacy director at Human Rights Watch.
Human rights activists say the latest arrest is part of an ongoing effort by Hun Sen to crack down on political dissent in the run up to next year’s election. In recent weeks, the government has shut down several radio stations.
The English-language newspaper, The Cambodia Daily, announced plans to cease operations later this week. The paper said it is unable to pay a $6.3 million tax bill the government claims the news outfit owes.
The Cambodia Daily will publish its last headlines on Monday, „as a result of extra-legal threats by the government, “ according to a statement released by the paper on Sunday.
The paper and its publisher say the tax bill is simply an attempt quash free speech and political dissent.
„For 33 years, Hun Sen has used violence, threats, corruption and bogus legal charges to stay in power, and in the last year has been intensifying his attacks on civil society and the political opposition, “ Sifton said in a statement.
Steven Butler, Asia program director for the Committee to Project Journalists, told NPR the recent events in Cambodia are part of a growing antagonism toward a free press throughout Southeast Asia.
„I know it’s absolutely true that press freedom has come under pressure in many countries, “ Butler said.

© Source: https://www.upi.com/Top_News/World-News/2017/09/03/Cambodian-government-arrests-opposition-leader/3441504465840/
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Self insured fuming over double digit price hikes

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Some are expecting premiums for 2018 to rival a mortgage payment.
Washington — Millions of people who buy individual health insurance policies and get no financial help from the Affordable Care Act are bracing for another year of double-digit premium increases, and their frustration is boiling over.
Some are expecting premiums for 2018 to rival a mortgage payment.
What they pay is tied to the price of coverage on the health insurance markets created by the Obama-era law, but these consumers get no protection from the law’s tax credits, which cushion against rising premiums. Instead they pay full freight and bear the brunt of market problems such as high costs and diminished competition.
On Capitol Hill, there’s a chance that upcoming bipartisan hearings by Sens. Lamar Alexander, R-Tenn., and Patty Murray, D-Wash., can produce legislation offering some relief. But it depends on Republicans and Democrats working together despite a seven-year health care battle that has left raw feelings on both sides.
The most exposed consumers tend to be middle-class people who don’ t qualify for the law’s income-based subsidies. They include early retirees, skilled tradespeople, musicians, self-employed professionals, business owners, and people such as Sharon Thornton, whose small employer doesn’ t provide health insurance.
“We’ re caught in the middle-class loophole of no help, ” said Thornton, a hairdresser from Newark, Delaware. She said she’s currently paying about $740 a month in premiums, and expects her monthly bill next year to be around $1,000, a 35 percent increase.
“To me, $1,000 a month is my beach house that I wanted to have, ” Thornton said.
About 17.6 million people buy individual health insurance policies, and half of them get no subsidies under the law, according to estimates by the nonpartisan Kaiser Family Foundation. The number of unsubsidized customers with ACA plans outside the health insurance marketplaces dropped by 20 percent this year, after the big premium increases.
Thornton said she doesn’ t know what to believe anymore. She said she voted for Donald Trump — her first time for a Republican — partly out of frustration with her health care costs.
“I’ m ready to stomp on the White House lawn, ” she said. “I am fuming.”

© Source: https://rssfeeds.detroitnews.com/~/456695612/0/detroit/home~Self-insured-fuming-over-double-digit-price-hikes/
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U. S. officials condemn North Korea's missile launch over Japan

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The missile was fired Tuesday into the Sea of Japan, South Korea’s Yonhap news agency said.
North Korea launched a ballistic missile over Japan on Tuesday, demonstrating its commitment to advancing its missile program despite international sanctions and other pressure to halt it.
The missile traveled hundreds of miles over Sea of Japan and Hokkaido, an island prefecture in northern Japan.
President Trump said the U. S. heard Pyongyang’s message „loud and clear.“
„This regime has signaled its contempt for its neighbors, for all members of the United Nations, and for minimum standards of acceptable international behavior, “ Trump said Tuesday in a statement.
„Threatening and destabilizing actions only increase the North Korean regime’s isolation in the region and among all nations of the world, ” he said. “All options are on the table.“
The Pentagon reported it detected and tracked the launch at 5: 27 a.m. local time just outside Pyongyang, near Sunan Air Base, in North Korea, flying east over northern Japan before landing in the Pacific Ocean about 500 nautical miles east of Japan. The launch was the first to cross over Japan since 2009.
Initial assessments by the U. S. military indicated it was an intermediate-range ballistic missile and that it did not pose a threat to North America nor to Guam, a U. S. territory.
“We are working with our interagency partners on a more detailed assessment and we will provide a public update if warranted, “ the Pentagon said in a statement. „Our commitment to the defense of our allies, including the Republic of Korea and Japan, in the face of these threats, remains ironclad. We remain prepared to defend ourselves and our allies from any attack or provocation.“
Four of South Korea’s F-15 fighter jets conducted an exercise in which they dropped a total of eight bombs at a military field near their eastern coast.
The United Nations Security Council met to discuss further actions against North Korea’s nuclear and missile programs. U. S. Ambassador to the UN Nikki Haley called the launch “absolutely unacceptable and irresponsible.”
North Korea has fired 21 missiles during 14 tests since February, including three on Saturday, with many landing in the Sea of Japan, also known as the East Sea, a wide area of ocean separating the two countries.
Such launches have prompted alarm in Japan, especially when missiles landed in its economic zone for shipping and fishing. Tuesday’s launch reportedly prompted the government to issue a take-cover warning to residents.
The apparent test from North Korea comes amid continued war exercises by United States and South Korean forces. The drills are defensive, U. S. officials say, but they have angered the North and caused provocations in the past.
The UN Security Council has banned such tests by North Korea, but its efforts continue. Last month, North Korea successfully test launched two intercontinental ballistic missiles — weapons in theory capable of striking the U. S. mainland, including California.
Special correspondent Stiles reported from Seoul and Times staff writer Hennigan from Washington.
Singapore has an idea to transform city life — but there may be a privacy cost
UPDATES:
2: 35 p.m.: August 29: This article was updated to include comments by U. S. officials.
4: 10 p.m.: This article was updated with background on North Korea’s missile program.
3: 10 p.m.: This article was updated with officials saying North Korea fired an unidentified projectile.
This article was originally published at 2: 45 p.m., August 28.

© Source: http://www.latimes.com/world/la-fg-north-korea-missile-20170828-story.html
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US judge rules that Yahoo must face litigation by data breach customers

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Yahoo customers could have protected themselves if it hadn’t taken so long to notify them of the breach.
A US judge has stated that Yahoo must face litigation from users who had their personal information revealed in three data breaches.
The data breaches took place between 2013 and 2016 but Yahoo is being criticised as it took time to notifiy its customers about them.
Judge Lucy Koh said victims could pursue some breach of contract and unfair competition claims.
„All plaintiffs have alleged a risk of future identity theft, in addition to loss of value of their personal identification information, “ she wrote.
Koh highlighted that some of the victims could have changed their passwords or canceled their accounts to protect themselves if Yahoo had not taken so long in letting them know about the breaches.
„It’s the biggest data breach in the history of the world, “ he added.
We’ve contacted Oath and Verizon for comment.
Yahoo had multiple data breaches between 2013 and 2016 which led to customers suing the company because their personal details were stolen. In a 2014 breach, names, email addresses, phone numbers and encrypted passwords of Yahoo users had been stolen.
Due to the data breaches, Verizon was able to knock $US350 million off its acquisition of Yahoo. It also stipulated that Yahoo is responsible for 50% of any cash liabilities incurred as a result of investigations into the breach.
This article originally appeared at itpro.co.uk

© Source: http://www.pcauthority.com.au/news/us-judge-rules-that-yahoo-must-face-litigation-by-data-breach-customers-472441?utm_source=feed&utm_medium=rss&utm_campaign=PC+%26+Tech+Authority+
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What to expect from Apple's 12 September special event

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iPhones and Apple Watches and iPads, oh my!, General
iPhones and Apple Watches and iPads, oh my! Apple is holding a special event on 12 September, where it’s expected to launch the iPhone 8. The company rarely launches new flagship phones by themselves, however, and there are numerous rumours circulating about what other devices will be launched, including new smartwatches. Read on to find out what else could be announced on 12 September. The most credible rumour is the release of the iPhone 8. The device, which could also be called the iPhone 10 or iPhone X, depending on what rumours you listen to, marks the 10th anniversary of the iPhone. Fittingly, the 12 September event is being held at the Steve Jobs Theatre in Apple Park, the company’s new Cupertino headquarters. The iPhone 8 is expected to include a host of new features, including 3D facial recognition, augmented reality (AR) and mixed reality (MR) capabilities, and a software-based home button. While not as strong as the rumour of the iPhone 8, it wouldn’t be a surprise for Apple to update last year’s iPhone 7 and iPhone 7 Plus. This is particularly likely if a) the iPhone 8 is a giant leap forward compared to the iPhone 7 and b) it’s expensive as has been rumoured. On the other hand, it would mean Apple releasing three iPhones at the same time. Including the iPhone SE, that would bring the total number of iPhones on the market to four. This could be a risky move for Apple, an overabundance of choice could mean none of the new devices do as well as the company would hope. Alternatively, it could follow the model used for the first Apple Watch, with the high-end device being limited edition. It’s been over a year since the release of the iPhone SE – Apple’s 4in smartphone brought in to replace the dinky iPhone 5s – and that’s a long time in tech. Although the SE isn’t a top-of-the-range product and was never marketed as such, it could still do with an upgrade. That being said, the company kept the launch of the original SE separate from those of the flagship iPhone 6s (September 2015) and the iPhone 7 (September 2016) , possibly because it didn’t want to muddy the waters of the annual iPhone spectacle by launching a ‚budget‘ phone at the same time. Consequently, we may have to wait until 2018 for a new SE. It’s been a year since the launch of the Apple Watch 2, which was launched alongside the iPhone 7 and iPhone 7 Plus. If the company is following an annual release cycle, which it seems to be, then we can expect the launch of the Apple Watch 3 alongside the iPhone 8. Brazilian tech site, first reported that some Apple developers had noticed „references to some new types of exercise for the Apple Watch – for example, skiing“. The site claimed to have confirmed this by looking in the „internal archives and codes of iOS 11“. „We found a range of icons that are used by the Apple Watch’s Exercise app that don’t appear in any of the current versions of the watch, even the most recent version of the Apple Watch, “ it said. „Therefore, we suspect that they will be exclusive to the new generation of Apple Watch, which must be announced soon.“ Other rumoured new features include an LTE/4G upgrade, increased battery life and a camera. With a swathe of new iMacs, Macbooks and iPads released at WWDC 2017 in June, including an update to the MacBook Air, 12 September is too early for a hardware refresh on these lines. It’s always a rumour, but it’s not going to happen. Not this year, anyway.

© Source: http://www.pcauthority.com.au/News/472440,what-to-expect-from-apples-12-september-special-event.aspx?utm_source=feed&utm_medium=rss&utm_campaign=PC+%26+Tech+Authority++-+Latest+Articles
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SanDisk unveils world's largest microSD card

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The „breakthrough capacity“ was unveiled at IFA 2017., Storage
The „breakthrough capacity“ was unveiled at IFA 2017. If you’ve got a penchant for masses of digital storage (and let’s face it, who doesn’t) SanDisk’s latest unveiling will have you delighted. Western Digital – SanDisk’s parent company – announced at IFA 2017 in Berlin that it was launching the world’s largest microSD card, with a mega capacity of 400GB. An eye-popping quantity of storage like that is, of course, accompanied with an eye-popping price: the card retails at $US250. Nonetheless, in a world where 4K video is becoming the norm and people everywhere are looking to store masses of HD photos and videos on their smartphones, the spacious new microSD card could hail a storage revolution. According to Western Digital, SanDisks’s new card is prime for use in Android phones and tablets, wielding the capacity to hold up to 40 hours of full HD video. What’s more, up to 1,200 photos per minute can be transferred onto the card, with a 100MB read speed. Clinching this roster of high-end specs is news that the new device is UHS Speed Class 1 – the best available performance for microSD cards. On a more tangible level, the card is waterproof, shockproof, temperature-proof, and even X-ray proof – longevity is not something you’re going to have to worry about with this card. And whilst the high-end price might be off-putting to some – $250 for something the size of a fingernail — it could save you bundles when it comes to investing in your chosen model of device, as many companies amp up their prices in correspondence with storage capacity. SanDisk’s gargantuan new microSD card is available to buy now.

© Source: http://www.pcauthority.com.au/News/472442,sandisk-unveils-worlds-largest-microsd-card.aspx?utm_source=feed&utm_medium=rss&utm_campaign=PC+%26+Tech+Authority++-+Latest+Articles
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Braves End Cubs’ Winning Streak, Baez Leaves Game Early After Slide

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Javier Baez got shaken up diving into second base in the second inning and later exited the game in the third with one out.
CHICAGO (AP) — Max Fried combined with four relievers on a five-hitter in his first major league start, and the Atlanta Braves ended the Chicago Cubs’ six-game winning streak with a 5-1 victory Sunday.
The NL Central-leading Cubs had matched their longest winning string of the season. Rookie Ian Happ hit his 21st homer, but Chicago couldn’ t get much going coming off a 14-12 victory.
The Cubs also lost Javier Baez after he got shaken up diving into second base in the second inning. Chicago’s electrifying star trotted out to shortstop in the third but exited the game with one out.
Recalled from Triple-A on Friday, Fried (1-0) gave up a run and four hits in five innings. The bullpen held Chicago to one hit, helping the Braves avoid the weekend sweep.
Mike Montgomery (5-7) gave up three runs and five hits in five innings.
(© 2017 by STATS LLC and Associated Press. Any commercial use or distribution without the express written consent of STATS LLC and Associated Press is strictly prohibited.)

© Source: http://chicago.cbslocal.com/2017/09/03/braves-end-cubs-winning-streak/
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