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Kendall Jenner’s protest Pepsi spot prompts online backlash

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Model and Kardashian clan member Kendall Jenner’s turn as a Pepsi-wielding protester has some on social media decrying the imagery as…
Rich Fury / Invision / AP
Kendall Jenner arrives at the NBCUniversal Golden Globes afterparty at the Beverly Hilton Hotel on Sunday, Jan. 8, 2017, in Beverly Hills, Calif.
Associated Press
Tuesday, April 4, 2017 | 7:08 p.m.
NEW YORK — Model and Kardashian clan member Kendall Jenner’s turn as a Pepsi-wielding protester has some on social media decrying the imagery as appropriation of the Black Lives Matter movement.
The « Live for Now Moments » video released Tuesday has Jenner in a platinum wig on a photo shoot when protesters amble by. She rips off her wig, smears away her lipstick and joins them, eventually handing an officer on the demonstration line a can of Pepsi.
Reaction on social media ranged from some saying the imagery was tone deaf, to it evoking a widely circulated photo of Black Lives Matter protester Leshia Evans last year in Louisiana.
Pepsi is defending the ad saying it « reflects people from different walks of life coming together in a spirit of harmony. « 

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