Imagine Dragons’ “Evolve” isn’t just the year’s top-selling rock album: Driven by the songs “Believer” — No. 10 on the BuzzAngle Top 30 —…
Imagine Dragons’ “Evolve” isn’t just the year’s top-selling rock album: Driven by the songs “Believer” — No. 10 on the BuzzAngle Top 30 — and “Thunder,” it’s produced an impressive number of TV and commercial synchs. Credit Universal Music Group exec VP of film & TV music Tom Rowland and KIDinaKORNER’s head of synch and licensing Zach Sinick for the songs’ multi-screen ubiquity.
“Believer” had more than 32 syncs as of press time, with the following highlights:
Nintendo Switch: Aired during last year’s Super Bowl, the song perfectly matches a gamer seamlessly moving from his cell phone to a big screen.
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Jeep Celebration Event: In a deft bit of bonus promotion, the song gets a name-check on the car dashboard’s SiriusXM readout.
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“Thunder” has been synched 19 times so far in 2017, including:
Microsoft Surface Laptop: Like the Jeep commercial, the band’s name on the Spotify interface is featured on the screen.
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Jeep “Drive and Discover” (Freedom 2017 Cherokee): The song is well integrated into the ad, which starts with Dan Reynolds singing, “I was dreaming/Of bigger things,” suiting the company’s “Drive and discover” theme.
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