Fashion week, music, and international relations in Israel.
Few names are better known in Israel’s fashion industry than that of Motty Reif, a producer of gala fashion shows, an event producer and television producer. Reif has more than 25 years of experience in the business. In fact, he cut his teeth on the gala fashion weeks that took place in five star hotels in Tel Aviv, Jerusalem and Eilat in the 1970s and 1980s. Buyers would come from many parts of the world to look at Israel’s fashion creativity, especially at collections produced by Gottex and Beged Or, whose founders each came to Israel from Hungary. In the early 1980s, Fashion Week began to fizzle, and there was a long hiatus before Reif persuaded various major players in the industry to revive it in 2011.
