The firm expects sales of televisions measuring 75-inches and larger to go through the roof, it said at its IFA 2018 press conference.
The firm showed off its freshly launched Samsung Q900R 8K TV at its IFA 2018 press conference in Berlin, and said it expects sales of televisions measuring 75-inches and larger to go through the roof.
The Q900R will be available in 65-inch, 75-inch, 82-inch and 85-inch sizes, but Samsung says it believes 75-inch TVs (and larger) are the way forward. If you have enough room in your house for something that huge, anyway.
The firm expects 5.1 million TVs measuring 75-inches and larger to be sold in 2022, said Samsung’s marketing director for TV, Guy Kinnell. That compares to just 1.9 million in 2018.
That shift will be largely driven by 8K, Kinnell said. “It truly is the start of a great era,” he added.
Screens have increased in size as the 4K resolution has become more and more mainstream, Kinnell said. In 2013, just 3% of TVs being sold measured in a 55-inches or larger, but Samsung said it expects this figure to increase to 97% this year.
And, as screens get larger, pixel density decreases. That’s why Samsung is pushing 8K so hard right now, the firm said.
While it recognises that 4K has only just become established, and that very little 8K content actually exists right now (the Q900R features ‘AI upscaling’ to address this issue), the company “doesn’t believe consumers should wait” for what’s next, it said.
