Hewlett Packard Enterprise CEO Meg Whitman and film producer Jeffrey Katzenberg have announced their new TV project will be titled « Quibi » on Wednesday at the Vanity Fair Summit.
Hewlett Packard Enterprise CEO Meg Whitman and film producer Jeffrey Katzenberg have announced their new digital TV project will be called « Quibi » on Wednesday at the Vanity Fair Summit in Los Angeles.
They temporarily called the project « NewTV, » but announced the new name, Quibi, which is short for « quick bites. » The project is a new TV streaming service focused on mobile devices. They’ve raised $1 billion from media and technology investors, which include Disney, Fox, NBC Universal and Alibaba.
The shows will be short-form entertainment curated for each viewer. It will also have a series of shows that are a total of a few hours, but broken into 10-minute chapters.
« You get up every morning, you leave your house and you take with you a television set, » Katzenberg said. « You’re communicating, you’re collaborating and you’re actually watching 70 minutes of short-form content. The ecosystem that has grown up around that is spectacular. With that, it has presented a spectacular new opportunity. We are this new form of quick bites. »
