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Apple buys the voice tech startup behind Hello Barbie

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Apple has acquired PullString, the startup behind the voice technology powering the interactive « Hello Barbie » doll Mattel released in 2015. PullString, previou…
Apple has acquired PullString, the startup behind the voice technology powering the interactive  » Hello Barbie  » doll Mattel released in 2015. PullString, previously known as ToyTalk, was founded back in 2011 by former Pixar employees. Its AI platform gave its partner companies and clients a way to create digital and physical characters and voice apps that can communicate with people. Hello Barbie was one of those — an interactive Thomas The Tank Engine toy was another.

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