A report claims that Ninja was paid as much as $1 million by Electronic Arts to promote and stream Apex Legends during its surprise launch day exhibition.
Apex Legends‘ success story starts with its February 4 launch, a surprise announcement, and same-day release. Electronic Arts manufactured a surge of marketing to go alongside the battle royale’s launch, focusing on utilizing influencers and content creators to ensure Apex Legends received as much visibility in 24 hours as possible. Twitch streamers were a large part of that, with Fortnite‘s most popular streamer Ninja included. A new report makes it clear just how far EA was willing to go to pull Ninja away from Fortnite to play Apex Legends, an investment now proven well worth it.
