Up to 6 annual boxes keep children on trend.
Walmart is partnering with curated children’s clothing startup Kidbox to enable customers to order up to six boxes each year that are personalized for children based on their characteristics, as well as season and location.
Each box costs $98 and comes with six to seven items. Customers have seven days to decide what they want to keep. Shipping is free and Kidbox says returns are “easy.” And while customers can send back whatever they don’t want, Kidbox incentivizes parents to keep it all by “[donating] new clothes to a child in need” for every full box they retain. (Walmart also offers an “exclusive price” of $48 for four to five items.)
Walmart says parents can schedule delivery on demand or sign up for automatic shipments.
To order, customers take a quiz, which includes details like gender, name, age, size and style—options for a six-year-old boy include “sporty athletic,” “classic preppy,” “modern casual” and “city cool.
