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YouTube wants to make choose-your-own-adventure shows

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It’s interesting to see YouTube experiment with the gamification of more traditional media, given it’s only been a few months since fellow media outfi
YouTube is working on choose-your-own-adventure-style shows, and hopes the new format will boost ad sales and viewership figures.
It’s interesting to see YouTube experiment with the gamification of more traditional media, given it’s only been a few months since fellow media outfit Netflix began doing the same.

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