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Newcomer Cloud Elements Virtualizes API Integration

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PRODUCT ANALYSIS: Cloud Elements 3.0 enables APIs to work in uniform ways across hundreds of applications while sharing common data models.
Pretty much everything in IT is able to be virtualized these days, including all types of hardware, software and even services. But you don’t often hear about virtualizing APIs (application programming interfaces), largely because that’s pretty complicated to do.
Nonetheless, Cloud Elements, a relative newcomer in the business but already an expert in API integration, on May 16 announced the latest version of its platform with new features that virtualize API integration to make it more agile and easier to handle.
The idea is to make it easier for software and service teams to proactively build, manage and scale digital ecosystems that accelerate product adoption and improve customer experience.
The new platform solves two big challenges for today’s development teams:
“While there are a lot of integration options out there, we’re very API-centric,” Cloud Elements Chief Product Officer Ross Garrett told eWEEK. “I talk to a lot of customers and prospective customers out on the front lines of API integration. I hear some version of this problem over and over and over again; after all, the sheer numbers are staggering. The average enterprise uses more than 1,500 cloud applications and services. And whether you are a SaaS player creating those apps or an enterprise trying to make sense of them, that’s a problem that gets exponentially harder with each new slew of product releases.
“We get it. And we’re begging you to stop beating yourselves up. Let us help.”
Cloud Elements is primarily a cloud service, but there are delivery options for hybrid infrastructure in which the application can bridge cloud and on-premises installations, Garrett said.
Cloud Elements 3.0 enables APIs to work in uniform ways across hundreds of applications while sharing common data models.

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