Here are the first set of insights from our Great Indian Smartphone Survey
We all know how fast technology can change, but arguably, the most dynamic sector has to be the world of smartphones. Things in the smartphone arena can change at the drop of a hat, with quite a few factors affecting the fortunes of the brands involved, and many variables at play. Apart from tracking the devices themselves, we at 91mobiles actively track trends, user behaviour, buying patterns and a bunch of other metrics relevant to the smartphone industry in India. And the latest edition of our Great Indian Smartphone Survey will be revealing quite a few insights in the coming weeks. This time, we will also be adding a few points on how aspects like user behaviour and buying patterns have changed based on the shift brought about by the ongoing pandemic. Before we get into all those insights though, we have a set of points that are extremely relevant now, given the start of the festive season in the country and the associated online sale events. Thanks to Amazon’s Great Indian Festival, Flipkart’s Big Billion Days (BBD) and other such sales events, Indian consumers are being treated to a mind-boggling array of deals and discounts. The insights we have available to share now are largely centred around how these offers might affect buying patterns. Just so you know, this analysis is based on a survey conducted via Google Forms, distributed to our audience via our social channels, and while the following points are based on 10,000+ responses, we’re still collecting more as you read this. One of the first questions we asked survey respondents was whether they’re planning to a buy a new smartphone, and if yes, when is the purchase likely to happen. Almost 50 percent (i.e.1 in 2) users responded saying they’re planning to buy a new smartphone during the festive sales. This is a significant chunk, and shows how massive these sales are likely to be. With a lot of people avoiding offline stores and following social distancing norms, online retail in India has gotten a big boost, and this will affect sales of phones as well. There’s likely to be some pent-up demand from people looking to spend, and these online sale events might just turn out to be big beneficiaries. It also helps that this time, we’re seeing highly attractive offers on smartphones from Apple, Samsung and others as part of the sales.
