Spotify appears to be toying with the idea of launching a subscription package for its podcast content where users would pay a monthly fee to listen to original shows or exclusive episodes. Not to be confused with its existing ad-less paid tier, Spotify Premium—nope, this would be a separate subscription fee solely for podcasts.
Spotify appears to be toying with the idea of launching a subscription package for its podcast content where users would pay a monthly fee to listen to original shows or exclusive episodes. Not to be confused with its existing ad-less paid tier, Spotify Premium—nope, this would be a separate subscription fee solely for podcasts. Given that the company’s shelled out more than $600 million over the years to beef up its podcast repertoire, it’s no surprise that now its execs are looking to slap a paywall on it. Gross, sure, especially since listening to podcasts is currently free (with ads, if you don’t have Premium). But not surprising. As Variety’s Andrew Wallenstein shared on Twitter this week, Spotify recently pushed out a survey to select users through its mobile app to gauge opinions on several potential subscription formats ranging from $3 to $8 per month.
