The Apple car is still on the roadmap, insiders say, with the long-rumored electric vehicle potentially aiming for a 2024 launch. The subject of numerous leaks
The Apple car is still on the roadmap, insiders say, with the long-rumored electric vehicle potentially aiming for a 2024 launch. The subject of numerous leaks over the past years, the EV – which is part of Apple’s Project Titan, an internal group focused on automotive and self-driving technologies – would see Apple expand its ambitions to create a full vehicle. Those ambitions have varied over the years. Project Titan began in earnest in 2014, it’s believed, with Apple designing a homegrown vehicle in the hope of bringing its “Think Different” iPhone ethos to transportation. A few years later, however, the approach changed: Project Titan shed team members, and the goal shifted to developing technologies that Apple could license to other automakers. Now, things seem to have swung back in the opposite direction again. Earlier this month it was reported that AI chief John Giannandrea was taking control of Project Titan. “Apple has progressed enough that it now aims to build a vehicle for consumers,” two sources now tell Reuters, and now the idea of an Apple-branded EV is said to be back on the cards.
