Hyundai may have just shot itself in the foot. Late yesterday, the company hinted that Apple had come knocking to discuss the possibility of working together to develop a self-driving electric car. And then, Hyundai backpedaled.
Hyundai may have just shot itself in the foot. Late yesterday, the company hinted that Apple had come knocking to discuss the possibility of working together to develop a self-driving electric car. And then, Hyundai backpedaled. The news, initially reported by the Korea Economic Daily, cited a Hyundai Motors official as saying multiple global automakers—including Hyundai—were in early talks with Apple regarding a possible partnership. That particular statement came after the Korea Economic Daily’s TV unit ran a report saying that Apple approached Hyundai specifically about not only producing an electric car, but also the rechargeable batteries. At the time, Hyundai indicated it was reviewing Apple’s proposal. This was obviously good press for Hyundai; shares for the Korean automaker and its affiliate companies surged after the news broke, rising 19% according to CNBC. And then, surprising no one, Hyundai came out with a revised statement that erased any mention of Apple.
