The Reels feature, which is already available on Instagram, is now coming to the main Facebook app.
Facebook really wants you to try out its TikTok competitor, Reels. After first launching on Instagram last year, Reels is coming to the main Facebook app on Android and iOS in the US. This means Facebook users will be able to view a scrolling collection of short-form videos or upload their own. Users on Instagram who’ve been creating Reels may also get more exposure since Facebook plans to show the short-form videos on Facebook’s News Feed and in Groups. “With the ability to create reels and have their Instagram reels suggested to people on Facebook, creators—whether they’re just starting out or already have a large following—will have more ways to express themselves, grow their communities and reach new audiences,” Facebook says.
