Facebook just changed its name, and it’s taking Oculus down with it.
Facebook, which today changed its name to Meta just for fun, is making changes to its virtual reality division to match its rebrand. Meta CTO Andrew Bosworth announced that the company would transition away from the Oculus branding beginning in 2022. “We all have a strong attachment to the Oculus brand, and this was a very difficult decision to make,” Bosworth wrote in a Facebook post. “While we’re retiring the name, I can assure you that the original Oculus vision remains deeply embedded in how Meta will continue to drive mass adoption for VR today.” The Quest virtual reality headset isn’t actually going anywhere. Its name is changing to Meta Quest, and Facebook Reality Labs is being rebranded Reality Labs, Meta’s VR/AR division.
