On Wednesday, Adobe Analytics reported that Black Friday and Cyber Monday sales were down over $100 million from last year—a dip of 1.4 percent—but overall spending was…
In context: Early analytics show that holiday shoppers started spending early this season. While Black Friday and Cyber Monday Sales were down, overall numbers are up 12 points. Amazon starting its holiday season on October 4 might have something to do with early spending with it calling the season launch its « best ever. » On Wednesday, Adobe Analytics reported that Black Friday and Cyber Monday sales were down over $100 million from last year—a dip of 1.4 percent—but overall spending was up 12 percent. Amazon’s snapshot looks a bit different, claiming that it broke spending records over the holiday weekend.
