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Apple Starts Allowing Unlisted Software on the App Store

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Developers can now release apps that are only available to people with direct links to their App Store pages.
Apple has introduced the ability to release apps to the App Store that can only be found with a direct link to make it easier for developers to distribute software that isn’t for public use. « Unlisted apps don’t appear in any App Store categories, recommendations, charts, search results, or other listings, » Apple says in a page on its developer website spotted by MacRumors. « They can also be accessed through Apple Business Manager and Apple School Manager.

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