Rob Woodfork says Washington’s new name isn’t terrible, but it’s a direct contradiction to what the franchise really is.
For a franchise that’s become an awful parody of itself, it was fitting that a team rebranding as the Commanders had so little command of its own reveal. The new name was the worst-kept secret in Washington — as owner Dan Snyder himself acknowledged immediately. It was supposed to be officially unveiled in front of a national audience. Yet after nearly two years of planning and preparation to show off a new identity for a franchise nearing its 90th anniversary, the rollout featuring the trio of Doug Williams, Jonathan Allen and team president Jason Wright was — well, awkward. It’s odd that there wasn’t a literal unveiling of the uniform right there, with Wright, the man at the forefront of this rebranding. Instead, Williams simply spoke the new name like the corny uncle at family dinner. Ok, before I dive into the name, let me huddle up with my fellow football fashionistas: The helmets look terrific. Matte is cool and contemporary, and the new logo fits nicely on the side. My only complaint: The stripe down the middle is extraneous — either go with the three stripes, like the old helmets, or no stripe at all like they did the last two seasons.
