Google has outlined a multi-year initiative to build what it calls a ‘Privacy Sandbox’ on Android, but suggests it will be less restrictive than Apple’s recent privacy rules.
Unlike Vegas, what happens on your smartphone may not always stay on your smartphone. App tracking is key to the booming advertising business, and it’s why your online habits tend to manifest in ads targeted to your interest. That business model isn’t going away entirely, but it is evolving with Apple and now Google putting a bigger emphasis on user privacy In a blog post published today, Google outlined a multi-year initiative to build what it calls a « Privacy Sandbox » on Android. This isn’t a sandbox in the traditional sense in the digital space, but an effort to develop ways to protect people’s privacy online while at the same time still allowing companies and businesses to bring in ad dollars. Obviously Google has a vested interest in the ad business, and it’s inevitable that some people will view the announcement with a heavy dose of skepticism.
