In our iContact review, we test whether the email marketing tool can help you deliver profitable email marketing campaigns.
iContact goes back to 2003, and is one of the longest-running email marketing services available today, with over 100k small businesses using it, including NASA, Habitat for Humanity and the Tennis Channel. It has features for small businesses new to email marketing such as the drag and drop email editor, and powerful tools for professional internet marketers like landing pages. When introduced, iContact was one of the best email marketing services for automating marketing emails, but how does it still hold up today? In our iContact email marketing services review, we focus on whether the software remains a top choice. iContact has two primary plans—Free and Advanced. For businesses with fewer than 500 contacts, the Free plan is actually no cost, and the Advanced plan starts at $23/month. The Free plan does not require a credit card, and has features such as a drag and drop email designer, email support, and the ability to send up to 2,000 emails monthly. The Advanced plan adds features, and supports up to 1,500 contacts in the lowest configuration. This upper tier plan has an unlimited number of sends per month, marketing automation, unlimited landing page creation, and phone, live chat and email support. The Advanced plan also adds more automation workflows such as campaigns for customer re-engagement and event promotion. Prices increase on a sliding scale based on the number of subscribers you have. For example, if you have 5,000 subscribers then the price is $65/month for the Advanced plan, and $199/month for 25,000 contacts. If instead you have over 50,000 subscribers, you will need to contact the company for a custom quote. Also of note, iContact also includes a free Kickbox account. This works to maintain a “Healthy contact list,” so that emails reach their intended recipients. There is also a 20% discount available for qualifying non-profit organizations. iContact has a drag-and-drop editor for emails that creates fully responsive layouts (emails look equally great on computers and also mobile devices.
