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Peloton subscription prices go up for the first time – but the hardware is cheaper

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If you’re in the US or Canada, you’ll pay less for a bike or treadmill, but more for your monthly subscription.
Peloton is raising the price of its All-Access membership for the first time, while also applying significant cuts to the cost of its Bike and Tread fitness equipment. For now the price changes only affect customers in North America. From June 1, membership will cost $44 (rather than $39) for Peloton subscribers in the US, and CA$55 (rather than CA$49) for those in Canada, Peloton announced in a blog post (via CNBC). The digital-only subscription prices are remaining the same. Now the good news: the up-front cost of the Peloton Bike goes down $300 from $1,745 to $1,445, the Bike+ drops $500 from $2,495 to $1,995, and the Tread is getting cut by $150, going down from $2,845 to $2,695. Peloton is at pains to point out how much more a subscription includes today than when the prices were first set in 2014: many more class types, many more instructors, more fitness programs, more supported languages, and so on.

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