For years, the streamer has stubbornly refused to let their movies be shown in theaters. But now they’re in financial distress.
Time was — for well over a century — people made movies then played them in theaters so as to turn a large profit. It worked out pretty well for them. Then Netflix decided to try something different. Since 2015, they’ve been spending blockbuster bucks on big movies with big stars — Red Notice, Bird Box, The Irishman, The Adam Project, etc., etc. — then dumping them on their streaming service, free to anyone already paying a subscription. Now they’re mysteriously having financial problems. But perhaps there’s someone they can turn to: people who run movie theaters. As per The Hollywood Reporter, John Fithian, president and CEO of the National Association of Theatre Owners (whose acronym, NATO, is not to be confused with the North Atlantic Treaty Organization), has offered Netflix the chance to make extra money off their expensive original motion pictures.
