The event is also a big revenue driver for other retail sites, which often offer competing discounts to consumers.
Amazon’s big annual sale, Prime Day, will return on July 12 and 13, the company announced on Thursday. The event is also a big revenue driver for other retail sites, which often offer competing discounts to consumers. Last year, total e-commerce sales during the two-day shopping event topped $11 billion, according to Adobe Analytics. That figure was even slightly higher than Cyber Monday totals in 2020, though that represents a 24-hour period rather than a 48-hour one. Amazon’s sale starts at 3 a.m. Eastern Time on July 12 and runs for 48 hours in several countries, including Poland and Sweden for the first time.
